Deborah Benjamin, country manager, Sol St Lucia Ltd (BVI Office) receives an official BVI AA Executive shirt from Dean Greenaway, president of the BVI Athletics Association.

Sol has entered into a partnership with the BVI Athletics Association to support the promotion and success of the BVI's athletes. As the main sponsor of the Association, Sol is committed to help raise awareness and vital funding for the preparation and training of athletes of the BVI as they compete in the national and international arena.

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FirstCaribbean has been a gold sponsor of the annual BVI Spring Regatta and Sailing Festival since 2004. The return for sponsorship inherently provided publicity in the form of logos on all printed material and banners. Broadsword proposed and implemented a supplementary marketing and PR strategy that would help to maximise the bank’s presence at the event and generate media attention and publicity.

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