Sol Petroleum, a gold sponsor of the BVI Spring Regatta and Sailing Festival (BVISR), wanted to have more of a presence beyond a public mention and a logo on event collateral.
Broadsword put together a budgeted proposal of activities and branding opportunities to help activate Sol's sponsorship, ensure event integration and get maximum exposure.
Strategically tying in with Sol's pledge to support the Royal BVI Yacht Club (RBVIYC) junior sailing programme, we developed activities that would also benefit the RBVIYC, a founder of the BVISR. Sol hosted the RBVIYC under the Sol branded tent at the regatta village, displayed a Sol branded optimist and facilitated raffle ticket sales to raise funds for the junior sailing programme.
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