Adding A Little Sol To The BVI Spring Regatta
Thursday, April 30, 2009 at 08:28PM 
A gold sponsor of the BVI Spring Regatta and Sailing Festival since 2007, sol was keen to increase its impact at the Regatta Village and to leverage its support of the regatta committee's commitment to the Sailors for the Sea, Clean Regatta certification.
Broadsword suggested promoting a free draw for Shell V-Power® fuel that would award a free tank of the ‘cleaner engine’ gasoline to two winners for each day of the regatta. The promotion was publicized through radio, print and online media prior to the regatta as well as at the Regatta Village. The two winners were announced at the village each evening. All six names were broadcast on radio during the coverage of the final BVISR 2009 awards presentation and were published in other broadcast, online and print media.
BVI Spring Regatta, sol in Clients