FirstCaribbean has been a gold sponsor of the annual BVI Spring Regatta and Sailing Festival since 2004. The return for sponsorship inherently provided publicity in the form of logos on all printed material and banners. Broadsword proposed and implemented a supplementary marketing and PR strategy that would help to maximise the bank’s presence at the event and generate media attention and publicity.

Click to read more ...

A gold sponsor of the BVI Spring Regatta and Sailing Festival since 2007, sol was keen to increase its impact at the Regatta Village and to leverage its support of the regatta committee's commitment to the Sailors for the Sea, Clean Regatta certification.

Broadsword suggested promoting a free draw for Shell V-Power® fuel that would award a free tank of the ‘cleaner engine’ gasoline to two winners for each day of the regatta. The promotion was publicized through radio, print and online media prior to the regatta as well as at the Regatta Village. The two winners were announced at the village each evening. All six names were broadcast on radio during the coverage of the final BVISR 2009 awards presentation and were published in other broadcast, online and print media.

Click to read more ...