If the main content is “above the fold,” which means it was in the area of the recipient’s inbox that did not require scrolling, people may not be moving further down the email. Check your click rates by position on the page top to bottom.  If click rates drop substantially as you move down the page (and your content is still great), consider shortening your emails to perhaps one topic.

Many people don’t sit at their computer to read email - they just want to get through their email.  If you make your newsletter too long, readers might think “Oh, I’ll have to get back to this one” and then forget about it.  If you keep it short and punchy, it gives readers the opportunity to do something with your content right then and there.  Drive them to your web site with a great story and make sure your site "sticky" enough with more interesting content - and enough pointers to get to it!

Here’s how it works:

+ You click an Add Social Sharing Options button as you’re creating your campaign and select which social network icons you want to appear on your emails.

+ After they receive your email, your recipients click an icon (or more than one, if that’s how they roll) and share a link to your email with their friends and followers.

+ Then you hop over to your Response page to see which audience members are sharing your email, and which networks are generating the most traffic to your campaign.

Which trends might you identify, you ask? Well, seeing your data packaged so handsomely might lead you to several conclusions. Consider these scenarios:

1) Your clicks and opens drop in months with a higher sending volume.
Maybe you’re sending too frequently.

This pattern is an example of the inverse relationship. As the number of campaigns goes up, your audience engagement goes down.

What to do? Consider sending fewer emails. You can consolidate messages or modify content so that your various audience groups only get the most relevant and tailored messages.

A blog allows you to quickly and easily create a place on the web where people can find you, learn about you, and interact with you. You don’t need an IT staff or a degree in computer science to do it; if you can send an email, you can create a blog.

A blog creates a conversation between you and the people who matter to you.

A blog allows you to have an ongoing conversation about topics that are important to you.

For more information on the BSAFE - Bicycle Safety Awareness For Everyone - programme, visit www.bsafe.vg

Bounce rate essentially represents the percentage of initial visitors to a site who "bounce" away to a different site, rather than continue on to other pages within the same site.

The formula used to calculate bounce rate is: Bounce Rate = Total Number of Visits Viewing One Page / Total Number of Visits.

A bounce occurs when a web site visitor only views a single page on a website, that is, the visitor leaves a site without visiting any other pages before a specified session-timeout occurs.

If the bounce rate on your home page exceeds 50%, then you probably need to find out why. Are you attracting the right visitors?  If half the people who come to your home page leave right away, are there major flaws in your search strategy or advertising or is your home or landing page not doing its job?

Click the image to see it larger!

We designed the new look (it was plain old white before) and provided all the branding. The van is the first stage of a larger branding project by Broadsword for BSAFE to give its sponsors maximum visibility and bang for their buck.  Watch out for the whole BSAFE travelling circus soon!

Visit BSAFE's web site to find out more about this great kids' cycling safety program.