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Feb262010

Why Blog?

Friday, February 26, 2010 at 12:02PM

A blog is a simple, cost-effective way to create a professional online presence.

A blog allows you to quickly and easily create a place on the web where people can find you, learn about you, and interact with you. You don’t need an IT staff or a degree in computer science to do it; if you can send an email, you can create a blog.

A blog creates a conversation between you and the people who matter to you.

A blog allows you to have an ongoing conversation about topics that are important to you.

A blog is a tremendous way to boost your search engine rankings.

A blog is a great way to be discovered. Every time you create a post, most blog software has the ability to feed your content directly to a search engine; the more often you post, the higher your search engine ranking will be, and the more likely it will be that people will discover your blog. If you want more credibility, more customers, or a larger audience, creating a blog is an ideal way to make it happen.

A blog delivers a huge impact for very little money.

Creating a web presence used to require a hefty budget for graphic design, programming and hosting. Worst of all, every update of content or graphics incurred additional cost. No longer! You can launch a hosted blog in minutes, at the cost of only pennies per day. Post as often as you like and host all of your content, photos, and media files on our servers, all for one low monthly fee.

A blog allows you to take control of what you publish.

Most blog software has an intuitive interface. You don’t have to possess any special technical knowledge, or plan for months or be constrained by print deadlines — publish as much as you want, any time you want, even in draft form to finish later. You’re in control.

Become the Expert

Position yourself and your company as the thought leader of your business.

A blog is a valuable business tool for collecting customer feedback.

Blogs are increasingly important for businesses, because they create a forum in which customers can offer feedback, interact with each other, and obtain access to timely information. Consistent blog posts can be an indispensable tool for public relations, and can foster loyalty in clients, media and partners alike.

Customer Relationships

In a forum where your main objective not is to sell, you'll have a more personal relationship between you and your customers. Blogs are a fast way to join the customers' discussions, provide tips and insights or receive feedback.

Internal Collaboration

Use blogs as a workspace where project members keep each other updated without wasting time writing reports or searching the Outlook inbox.

Test ideas or products

A blog is informal. It's part of a conversation where people (often) can comment, and the blog can provide you with a measure of value. Publish an idea and see if it generates interest. Does anyone link to you? What do they say?

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