Broadsword's eznews email marketing service now has Social Sharing for your email campaigns. Our latest feature makes it easy for your audience members to share your emails with their friends and followers on social networks like Facebook, Twitter and LinkedIn. It’ll exponentially increase the reach of your emails.

Here’s how it works:

+ You click an Add Social Sharing Options button as you’re creating your campaign and select which social network icons you want to appear on your emails.

+ After they receive your email, your recipients click an icon (or more than one, if that’s how they roll) and share a link to your email with their friends and followers.

+ Then you hop over to your Response page to see which audience members are sharing your email, and which networks are generating the most traffic to your campaign.

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Now in the response section of Broadsword's eznews accounts, you’ll find Interactive Charts, displaying all of the useful email results in a handy, visual way. You’ll know at a glance how your campaigns perform over time. You’ll see individual results unfold over hourly increments. And best of all, these new charts make it easy to spot trends and patterns in your email strategy.

Which trends might you identify, you ask? Well, seeing your data packaged so handsomely might lead you to several conclusions. Consider these scenarios:

1) Your clicks and opens drop in months with a higher sending volume.
Maybe you’re sending too frequently.

This pattern is an example of the inverse relationship. As the number of campaigns goes up, your audience engagement goes down.

What to do? Consider sending fewer emails. You can consolidate messages or modify content so that your various audience groups only get the most relevant and tailored messages.

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