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Marketing

Goal definition and strategy consultation and implementation
Web site development & consultancy
Email marketing
Corporate identity and (re)branding
Brand representation development
Corporate literature production & copywriting

Advertising

Media planning & buying
Advertising design

Public Relations

Media Relations
  • Media release drafting & distribution 
  • Event news management & reporting
  • Crisis Management

Sponsorship consultancy and sponsor fulfillment

  • Branding Services

Cutting Edge

Wednesday
22Oct

BSAFE Launches

BSAFE (Bicycle Safety Awareness For Everyone), launched in the BVI last week and Broadsword helped it.  BSAFE is a cycling safety programme for 8-10 year olds which is running in the fourteen public schools of the BVI.

Broadsword developed "Buzzbee" the safe bee and the corporate identity including the web site, letterhead, programme t-shirts, beach banners and promotional stickers.  We also helped in maximizing the sponsorship fulfillment and handled the photography, video and press release drafting and distribution on launch.

Visit the web site: http://www.bsafe.vg


Thursday
04Sep

New Perkins advertisment

Click to viewBroadsword has put together a new advertisement for Parts & Power, the Caribbean distributor for Perkins Sabre diesel engines. It's currently running in All At Sea.


Saturday
30Aug

Horizon Yacht Charters Launches New Campaign

Horizon Yacht Charters, one of the Caribbean's top charter companies, has just launched some new advertisements.  While Broadsword didn't create the layout, we did supply the spectacular photos.









Click to read more ...


Sunday
24Aug

5 Things To Label You A Spammer

Here are the five most common consumer spam-complaint triggers and how you can avoid pulling them.

1) Questionable Identity

Clearly communicating your identity is the number one way to avoid spam complaints. According to a survey by the Email Sender and Provider Coalition, 79 percent of consumers clicked the spam button when they didn't know who the sender was. Here are the two simplest ways to make your identity apparent.

Click to read more ...


Thursday
25Oct

Broadsword Brings 'Racing In Paradise' Into the Web 2.0 World

Broadsword recently completed a site revamp for Racing In Paradise (RIP), the IC24 builders and race organisers.  Their old site was too static with all the "newsy" stuff buried in the site and too much work to update it.

Using some of the latest web 2.0 backends, Broadsword has put together a simple but powerful site that enables RIP to put all the latest news, photos, download-able event documents, etc, front and centre.  All the pages can be administered by RIP staff and the site includes all the necessary add-ons for spreading the good word like RSS feeds, trackbacks and submission tools for social networks such as Facebook, del.icio.us and Digg.

All the video and audio podcasts can be previewed on the site, downloaded and found on iTunes.  RIP also uses Broadsword|eznews to keep its audience informed and drive traffic to the site.