Blog & News

Murky fight over .VG

Since 1999, English company AdamsNames Ltd has handled the administration of Top Level Domains (TLDs) for Grenada (.gd),  the Turks & Caicos Islands (.tc) and more importantly for us, the British Virgin islands (.vg).  However, two companies and a number of individuals, are now fighting over these rights in a very murky dispute.

Read More

The importance of engagement in facebook marketing - EdgeRank

Many Facebook admins in the BVI, and elsewhere, believe that constant posting of content regardless of its engagement is a powerful marketing tool with wide reach. But the reality is very different and it's all down to EdgeRank.

EdgeRank is an algorithm developed by Facebook to govern what is displayed - and how high - on the News Feed.  Getting your Facebook fan page posts seen in the News Feeds is one of the most important – and elusive – aspects of marketing on Facebook. Jeff Widman of BrandGlue.com discovered that some 88% of Facebook users never return to a fan page once they’ve clicked the Like button. Instead, they see and engage with your content in their News Feed.

Here's how EdgeRank works, and why it's important to post relevant and popular posts on Facebook:

Read More

Broadsword's site mobilized

Recently we've noticed that more and more people are visiting our site on mobile phones.  Never ones to be afraid of embracing the new marketing trends, we've mobilized our site for quick and easy access to key elements of our site:  simplified Home, Services and About Us pages; a contact form; and our blog.

We'll be rolling out more pages as we go.

Read More