BVI Spring Regatta

For five years Broadsword handled the marketing and PR for the BVI Spring Regatta. With a minimal budget, purely spent on PR, the event grew by over 50% and attracted prestigious sponsors. The international profile has become much higher and press coverage and marketing initiatives continue to develop. The BVI Spring Regatta is the most aggressive and innovative regatta in the Caribbean.

Overseeing the full media program for the event, Broadsword's responsibilities included: managing the PR budget and resources; prioritising and responding to a variety of media requests; organising the press briefing and registration; drafting and distribution of pre-event press releases; providing on-site PR services including drafting and distributing daily reports and press releases, distributing photos for media use, coordinating the daily updates of the web site and running the press office for the duration of the event.

Broadsword developed a branding package to make all event branding consistent for all sponsors, with exposure tiered based on their level of sponsorship.

Broadsword also produced all the marketing collateral including the flyer, Notice of Race, and quarterly newsletter Startline which was produced daily during the event,